Will You Give Up Your Personal Data For Free Content? 1 In 6 Say Yes
While the issues of personal data usage and privacy have become a growing concern, not all Singaporeans are wholly worried about giving away their personal data.
According to a recent YouGov survey, one in six (16%) Singaporeans are willing to give up their personal data for free content, with just over half (55%) being unwilling and a quarter (25%) being undecided. In addition, men are twice as willing to relinquish their personal data compared to women (21% vs 11%).
Across generations, Millenials (those born between 1981 and 1996) are the most willing to exchange their personal data for free content (22%), with Gen Z (1997 to 2009) as a close second (21%) and Gen X (1965 to 1980) being the third most willing (18%).
On the other hand, instead of exchanging personal data for free content, some Singaporeans would rather pay to ensure advertisers leave them alone.
According to the survey, one in five (20%) Singaporeans would rather pay for ad-free content instead of exchanging personal data for free content, while two in five (40%) prefer not to pay for ad-free content and over a third (37%) are undecided.
As with before, Millenials (1981 to 1996) are the most willing to pay for ad-free content (35%), followed by Gen Z (1997 to 2009) (32%) and then Gen X (1965 to 1980) (29%).
Overall, over half (55%) of survey respondents agree that it is fair to watch ads in exchange for free content, while one in ten (10%) disagree and a third (33%) are undecided.